LOOKBOOK

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Barbara "Boo" Mangini launched her career in magazine publishing as Sales Manager and Marketing Director for titles such as: United Airlines Vis à Vis; ‘GBH; and Horticulture magazines. Under Boo’s direction, the Horticulture team succeeded in driving the magazine to $3.2 million in record-breaking sales for the magazine’s ninety-five year history. In 1998, excited by the Internet wave, Boo left the publishing business for digital—becoming the Director of Advertising & Brand Development for HomePortfolio. As HomePortfolio’s lead creative marketing executive, Boo was responsible for the design of all online/offline advertising, media plans, consumer marketing, collateral, and brand development strategies. Boo was the Creative Director of three national advertising campaigns (appearing in: Vanity Fair; The New Yorker; Architectural Digest; and others), produced two radio campaigns, and a series of :30 second TV spots for HGTV. Boo also managed the B2B effort. Under Boo’s lead, HomePortfolio’s traffic increased from 1 million monthly page views in 1998 to 10 million in 2002—establishing HomePortfolio as the leading Internet website in the upscale home design category. In 2002, Boo founded a small, digital marketing services company "boomarketing." Clients include: William Arthur (now part of Crane & Co), Vera Wang Celebration Papers, The Boston Harbor Hotel, AdPrime, DxCheck, XpertPatient, Honeyopathy, and more. Boo’s consulting work runs the gamut from creative direction to social media marketing.

Boo is also the proprietor of the Etsy shop, Billy's Bungalow - featuring antique and vintage objet and curiosities.